On Monday, Patsi and I were interviewed by Antonio Crawford on his show Let's Talk Blogging. This interview was a tad different. Antonio asked a lot of questions about how we got started as entrepreneurs and then partnered as The Blog Squad. Patsi talks about how her business was at an all time low and then what turned it around...
Mobile Messaging: How to get your message to millions
(33:56 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Russell Morgan, Founder, ITSPA
I have to confess that I do not text message. I don't have kids and I get really annoyed when I receive a random text message and then I have to pay to receive it. However, millions of people do text message all the time and if you cater to that market -- young consumers -- you need to pay attention to this marketing opportunity.
Our guest, Russell Morgan, clarified some of the ins and outs of mobile message marketing, gave us examples of how it's being used, and why companies need to pay attention to this emerging trend. At this point it's pretty expensive, but you know, when it becomes ubiquitous, the costs will come down.
Check out Russell Morgan's sites at GroupieTunes, ITSPA and AppliedSB.
If you have questions or comments about this show, please use the comment link below.
Open Source Software: Is It Right for Your Business?
(33:21 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: James Gaskin, Technology is Broken and Gaskin.com
Our conversation with James Gaskin was enlightening. He took us through the basics of open source software with examples like the Firefox browser and Thunderbird email client from Mozilla. For the most part, open source software is free for the consumer which can mean big savings.
One of the biggest software expenses is usually Microsoft Office at several hundred dollars. However, the open souce version, Open Office, is considered to be equal if not better and it's FREE. To get a powerful suite of design, productivity, Internet, and networking tools, go to theopencd.org.
If you have questions or comments about this show, please use the comment link below.
Mastermind Groups: How to Accelerate Your Business Growth
(31:23 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Karyn Greenstreet, The Success Alliance
During our interview with Karyn Greenstreet, we learned a heck of a lot, not only about why being part of a mastermind group can be beneficial for the growth of your business, but also how to start a group. Karyn shared how to find like-minded participants, how to choose people for your group, how to make decisions and how to "fire" difficult members. Get Karyn's free article on how to start your own mastermind group.
If you have questions or comments about this show, please use the comment link below.
Know the Law: How to Protect Your Business' Intellectual Assets
(35:09 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Jay Hollander, Esq., intellectual property law attorney, www.ExpertPreneurlawblog.com and Hollander and Company.
This was a conversation that could have gone on for hours. Jay Hollander crammed in so much information about trademark, copyright and why and how entrepreneurs who create information products need to protect their work.
Hollander explained what types of things can be copyrighted and what cannot, plus what rights copyright holders have and how to protect your copyright. This is important information for anyone doing business, especially online.
If you have questions or comments about this show, please use the comment link below.
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Christina Hills, aka The Shopping Cart Queen
How to Automate Your Business with the World's Best "Cart"
(35:24)
Without a doubt Christina Hills is the Shopping Cart Queen. Christina shared all kinds of useful tips for using what we call the "the best darn shopping cart". We also discussed why it's imporant to start right from the start with a good ecommerce system that can grow with your business. Don't miss this interview if you're planning to start doing business online.
If you have questions or comments about this show, please use the comment link below.
How to Get Your Book in Print Without Breaking the Bank
(33:25 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group
Our interview with Adam Witty about various publishing options was enlightening. First, in a recent survey, 88% of Americans said they want to srite a book before they die! If that were to happen, there would be a heck of a lot of niche books on the market and Witty recommended (and we agree) that everyone should read The Long Tail by Chris Anderson.
Adam Witty went on to identify the pros and cons of traditional, self, and print on demand publishing options. Really, the way you go, depends on your objectives, your budget and IF you can get a major publisher to pick up your manuscript. Before you make a decision about publishing, listen to this interview to get an overview of your options.
If you have questions or comments about this show, please use the comment link below.
Save and Simplify: Merge Your Online and Offline Marketing Tactics for Better Results
(31:48 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Janis Pettit, owner of SmarTrack and http://www.smallbusiness-bigresults.com/
Janis Pettit share some great tips about how to generate leads to your website (to capture email) using offline marketing strategies. A few tips included:
The most important thing though: you must have a compelling website or blog that addresses the problems of your target client. Without that, no one will give your their email address.
If you have questions or comments about this show, please use the comment link below.
From Class to Cash: getting the most of business and marketing events
(33:26 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
Guest Expert: Rory Cohen, co-founder Entelekey, Inc. and Take10Now.com
Have you ever attended a workshop or seminar, gotten really excited about what you learned, took tons of notes and then got home and ... nothing happened. You're overwhelmed, paralyzed, stalled, and nothing changes. Not your life, not your income, not your business.
Rory Cohen, Take10Now.com, shared simple tips about how to prepare for events so you can get the most out of them, avoid overwhelm and then take action, in just 10 minutes a day, to achieve your goals.
I got the benefit of some of Rory's coaching around my overwhelm and guilt for not having done any follow up yet from the BlogHer conference I attended TWO WEEKS ago. One of the keys is to know what you want out of the event and focus on that priority, not all the other info coming at you. Then, review your material and take action on the stuff that supports that goal.
Terminate Telephone Terror Today
(31:52 min)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Wendy Weiss, author of Cold Calling for Women, Opening Doors & Closing Sales
Better late than never, right? Just returned from the BlogHer conference and then a short vacation in Toronto so I'm behind in getting the audio posted for our great interview with Wendy Weiss, the Cold Calling Queen.
If you feel uncomfortable picking up the phone and making connections with people you don't know but you know they are legitimate prospects for your business, then listen to this interview. Wendy Weiss demystifies the process of cold calling.
If you have questions or comments about this show, please use the comment link below.
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