Blogging and Beyond

Show Notes: Brian Clark on the Secret of Effective Blog Writing

Listen to The Secret of Effective Business Blog Writing

The Secret of Effective Business Blog Writing

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Brian Clark, www.copyblogger.com

During today's show, we're talking about the importance of blog writing and how effective writing can grow your business. We're speaking with the leading online expert on writing for your blog, Brian Clark of Copyblogger.com

Download the transcript of our interview with Brian Clark.

Show Notes: David Meerman Scott on The New Rules of Marketing and PR

Listen to The New Rules of Marketing & PR

Transcript from show...

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell and profit. For the next 30 minutes, we're bringing you the best expert information on how to use the Internet to build your business. And during our show today, we're talking about "The New Rules of Marketing and PR" and how you can use them to grow your business. We're speaking with author David Meerman Scott of Web Ink Now. Is that the right way you would say it?

David Meerman Scott:  That's my blog, Web Ink Now.

Show Notes: Allen Voivod on Content Management

Better late than never...

Listen to Content, Content, Content: Why Having a Content Plan is as Important as a Business Plan

Transcript from the show...

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell, and profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business. During our show today, we're talking with Allen Voivod. I hope I'm pronouncing that right.

Allen Voivod:  Yep.

Denise:  Allen Voivod of Epiphanies Inc. will talk about developing a content plan to grow your business.

Michael Stelzner on White Papers: Show Notes

Listen to White Papers: The Ultimate Lead Generator

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to Blogging and Beyond, How to Use the Internet to Attract, Sell, and Profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business. During our show today, we're talking with Michael A. Stelzner about white papers and how you can use them to grow your business.

Patsi:  That's right, Denise. And I can hardly wait to hear Michael's tips for writing white papers as lead generators. I've been on several teleseminars with Mike and each time I learn something new.

Denise:  OK, why don't you go ahead and introduce Mike?

Patsi:  Absolutely. Michael A. Stelzner is a leading authority on writing and marketing white papers. He's written hundreds of white papers for many of the world's most recognized companies including Microsoft, FedEx, Motorola, Monster, Hewlett Packard, and SAD. Michael is the author of the best selling book "Writing White Papers: How to Capture Readers and Keep Them Engaged."

Business Branding for the Little Guy: Show Notes

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to Attract, Sell and Profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business. During our show today, we're talking about personal branding and branding to grow your business. We're speaking with Liz Goodgold about the importance of branding for solo business owners, authors, and speakers.

Patsi:  That's right, Denise. And I can hardly wait to hear what Liz has to say about this topic of branding. You know, I met Liz on the tennis courts and I know what a powerful forehand she has.

Patsi:  So, I'm just now getting to know her professionally and I have a feeling she's very powerful there too.

Denise:  Well, that's my sense from reading her stuff, so why don't you go ahead and introduce Liz.

Patsi:  Absolutely. Liz Goodgold is CEO of the Nuancing Group, a brand consulting firm that helps both consumer and business to business companies understand the nuances of naming and branding. For two years, Liz was the branding columnist for Entrepreneur Magazine and is now a contributing editor.

Liz is best known as the creator of the DUH! Marketing Awards. Each month she highlights a major marketing snafu, and shares her insights on the valuable lessons to be learned. She then counterpoints with a how to do it right marketing effort that earns praise and a Ta Da! Award.

Patsi:  Liz is the author of "Duh Marketing: 99 Monstrous Missteps That You Can Use To Learn, Laugh, and Grow Your Business." And Liz shares her "Lizdom" in her book that has indeed made her a media darling. Welcome, Liz.

Liz Goodgold:  Nice to be here. Thanks for inviting me.

Internet TV for Your Business: Show Notes

Are You the Next TV Star? Internet TV for Your Business with Roxanne Darling

Denise Wakeman: Hi, this is Denise Wakeman of The Blog Squad.

Patsi Krakoff: And this is Patsi Krakoff.

Denise: And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell, and profit. For the next 30 minutes, we're going to be talking to you about how to use the Internet to build your business. Now, we have a little glitch here today because we're scheduled to talk about video blogging and Internet TV and how you can use it to grow your business. Our guest is Roxanne Darling, host of "Beach Walks on the Rox" no, "Beach Walks With Rox" but unfortunately she's not on the line with us. So she could be showing up any minute. She may be having trouble dialing in. We're not really sure. Right now we are not in our normal homes either because we are at the Hilton Hotel in Irvine, California, at the Attracting Clients Like Crazy Marketing Boot Camp. So, Patsi.

Patsi: I was thinking that perhaps since Roxanne is lost somewhere we might give...

Denise: No, I think she's here now.

Roxanne Darling: Hello!

Denise: OK, we thought maybe you might be having trouble calling in.

Roxanne: Nope. I'm right here and listening. You're in Irvine. Attract Clients Like Crazy, sounds like fun.

Bloggers for Hire: Transcript

Bloggers for Hire: An Emerging Profession with Jim Turner

Denise Wakeman:  Hi, this is Denise Wakeman of The Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  You're listening to "Blogging and Beyond" the show about how to leverage the Internet to Attract, Sell and Profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business.

During our show today, we're talking about blogging as a paid profession and we're speaking with Jim Turner of OneByOneMedia.com and BloggersForHire.com.

Patsi:  That's right, Denise. I can hardly wait to hear what Jim has to say about this. It's an emerging category of bloggers for hire. It's always nice to know we can go out and get a 'real job' right?

Shirley Frazier on Blogging and Beyond: Transcript

Listen to the show with Shirley Frazier on How to Use A Niche Blog to Corner Your Market (audio).

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell, and profit. For the next 30 minutes, we're going to bring you the best expert information out on how to use the Internet to build your business. During our show today, we're talking about how to use a niche blog to corner your market. We're speaking with Shirley Frazier, president of Sweet Survival and SoloBusinessMarketing.com. She also publishes the wildly successful niche blog, Gift Basket Business.

Patsi:  That's right, Denise. And I remember sitting next to you at the BlogHer Business Conference when Shirley was one of the panelists. After listening to her, you said to me, "We have got to get her on the show. This lady really knows what she's talking about."

Nancy Marmolejo: Transcript from Blogging and Beyond

Listen to the show with Nancy Marmolejo about using MySpace for your business.

Denise:  This is Denise Wakeman from the Blog Squad.

Patsi:  And this is Patsi Krakoff.

Denise:  And you're listening to Blogging and Beyond. This show is about how to leverage the internet to attract, sell, and profit. This is our second show on Blog Talk Radio and I had a little glitch getting into the dashboard here so I apologize for our rough start.

For the next 30 minutes, we are going to bring you the best expert information on how to leverage the internet for your business to attract, sell, and profit. During our show today, we're talking about using MySpace for your business and we're speaking with visibility expert Nancy Marmolejo of Comadre Coaching about how marketers can create incredible business strategies using MySpace as a lead generating tool.

Lena West: Transcript from Blogging and Beyond

Blogging and Beyond: Lena West (audio)

Announcer:  Blog Talk Radio.

Denise Wakeman:  Hi, this is Denise Wakeman of The Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell and profit, and we're back. This is our first show on Blog Talk Radio and we are going to a new format which is 30 minutes, and we still plan on bringing you the best expert information on how to leverage the Internet for your business so you can attract, sell and profit.

Today, during our show we're going to be talking about the state of the blogosphere and our guest expert is Lena West CEO of xynoMedia Technology and she's going to be showing information on what's working and what's not as well as how to manage the overwhelming amount of social media tools sprouting all over the web. Patsi?