Blogging and Beyond: Is Your Business Protected?

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The Blog Squad

Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. Patsi and Denise help professionals set up and optimize great business blogs. They also operate a "blog crisis prevention program" - dedicated to extreme blog makeovers for boring blogs.

Hundreds of professionals have saved time, energy and aggravation using The Blog Squad's services, blogging books and programs to set up their blogs and learn best blogging practices.

These two gals offer pragmatic, no-nonsense, how-to guidance and are committed to helping you Attract, Sell and Profit by integrating blogs with other online marketing tools such as newsletters and ecommerce systems.

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September 07, 2007

Is Your Business Protected?

Know the Law: How to Protect Your Business' Intellectual Assets
(35:09 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Jay Hollander, Esq., intellectual property law attorney, www.ExpertPreneurlawblog.com and Hollander and Company.

This was a conversation that could have gone on for hours. Jay Hollander crammed in so much information about trademark, copyright and why and how entrepreneurs who create information products need to protect their work.

Hollander explained what types of things can be copyrighted and what cannot, plus what rights copyright holders have and how to protect your copyright. This is important information for anyone doing business, especially online.