Blogging and Beyond: Tips to drive leads online with offline marketing

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The Blog Squad

Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. Patsi and Denise help professionals set up and optimize great business blogs. They also operate a "blog crisis prevention program" - dedicated to extreme blog makeovers for boring blogs.

Hundreds of professionals have saved time, energy and aggravation using The Blog Squad's services, blogging books and programs to set up their blogs and learn best blogging practices.

These two gals offer pragmatic, no-nonsense, how-to guidance and are committed to helping you Attract, Sell and Profit by integrating blogs with other online marketing tools such as newsletters and ecommerce systems.

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« Merge Your Online and Offline Marketing Tactics for Better Results | Main | How to Get Your Book in Print Without Breaking the Bank »

August 17, 2007

Tips to drive leads online with offline marketing

Save and Simplify: Merge Your Online and Offline Marketing Tactics for Better Results
(31:48 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Janis Pettit, owner of SmarTrack and http://www.smallbusiness-bigresults.com/

Janis Pettit share some great tips about how to generate leads to your website (to capture email) using offline marketing strategies. A few tips included:

Put print classified ads in highly targeted publications sending people to a free download
Put a bumpersticker on your car with your URL (Patsi liked this one!)
Run a contest and send a press release to local news outlets. This is particuarly good for business with local customers

The most important thing though: you must have a compelling website or blog that addresses the problems of your target client. Without that, no one will give your their email address.