Blogging and Beyond

Shopping Cart Queen Shares Her Tips

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Christina Hills, aka The Shopping Cart Queen 

How to Automate Your Business with the World's Best "Cart"
(35:24)

Without a doubt Christina Hills is the Shopping Cart Queen. Christina shared all kinds of useful tips for using what we call the "the best darn shopping cart". We also discussed why it's imporant to start right from the start with a good ecommerce system that can grow with your business. Don't miss this interview if you're planning to start doing business online.

If you have questions or comments about this show, please use the comment link below.

How to Automate Your Business with the World's Best "Cart"

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Christina Hills, aka The Shopping Cart Queen 

How to Automate Your Business with the World's Best "Cart"
August 30, 2007, 3:00 p.m. PT (6 p.m. ET)

Ever wondered how the online super gurus manage everything they do? They all use an automated database management and e-commerce system rolled into one. The Blog Squad interviews shopping cart "Queen," Christina Hills on how to get your business systems automated. "The Cart" can manage your leads, list building, autoresponders, email broadcasting, affiliate program, AND handle purchases and follow-up marketing.

Book Publishing Options Pros and Cons

How to Get Your Book in Print Without Breaking the Bank
(33:25 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group

Our interview with Adam Witty about various publishing options was enlightening. First, in a recent survey, 88% of Americans said they want to srite a book before they die! If that were to happen, there would be a heck of a lot of niche books on the market and Witty recommended (and we agree) that everyone should read The Long Tail by Chris Anderson.

Adam Witty went on to identify the pros and cons of traditional, self, and print on demand publishing options. Really, the way you go, depends on your objectives, your budget and IF you can get a major publisher to pick up your manuscript. Before you make a decision about publishing, listen to this interview to get an overview of your options.

If you have questions or comments about this show, please use the comment link below.

How to Get Your Book in Print Without Breaking the Bank

How to Get Your Book in Print Without Breaking the Bank

August 23, 2007, 3:00 p.m. PT (6 p.m. ET)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group,

You may have written the greatest book in the world, but it doesn't get edited, formatted AND printed, it doesn't exist. Today there are a lot of choices for authors to get published, including self-publishing and print-on-demand. Being fully informed can help you avoid costly mistakes that will kill your book and break your budget. Learn the pros and cons of traditional, self and on-demand publishing with Adam Witty of Advantage Media Group.

Use this link to listen live on the air at 6:00 p.m. ET on August 23.

Tips to drive leads online with offline marketing

Save and Simplify: Merge Your Online and Offline Marketing Tactics for Better Results
(31:48 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Janis Pettit, owner of SmarTrack and http://www.smallbusiness-bigresults.com/

Janis Pettit share some great tips about how to generate leads to your website (to capture email) using offline marketing strategies.  A few tips included:

1. Put print classified ads in highly targeted publications sending people to a free download
2. Put a bumpersticker on your car with your URL (Patsi liked this one!)
3. Run a contest and send a press release to local news outlets. This is particuarly good for business with local customers

The most important thing though: you must have a compelling website or blog that addresses the problems of your target client.  Without that, no one will give your their email address.

If you have questions or comments about this show, please use the comment link below.

Merge Your Online and Offline Marketing Tactics for Better Results

Save and Simplify: Merge Your Online and Offline Marketing Tactics for Better Results

August 16, 2007, 3:00 p.m. PT (6 p.m. ET)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Janis Pettit, owner of SmarTrack and http://www.smallbusiness-bigresults.com/

Offline or online, that is the question. "Both" is the answer. You need to apply similar strategies to market your products and services both off and online. Learn how professionals and entrepreneurs can merge their online and offline marketing to save money, work more effectively, and generate more targeted leads. The Blog Squad interviews Janis Pettit, a veteran of small business successes and owner of www.smallbusiness-bigresults.com.

Use this link to listen live on the air at 6:00 p.m. ET on August 16.

10 Minutes a Day is All it Takes

From Class to Cash: getting the most of business and marketing events
(33:26 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
Guest Expert: Rory Cohen, co-founder Entelekey, Inc. and Take10Now.com

Have you ever attended a workshop or seminar, gotten really excited about what you learned, took tons of notes and then got home and ... nothing happened.  You're overwhelmed, paralyzed, stalled, and nothing changes.  Not your life, not your income, not your business.

Rory Cohen, Take10Now.com, shared simple tips about how to prepare for events so you can get the most out of them, avoid overwhelm and then take action, in just 10 minutes a day, to achieve your goals.

I got the benefit of some of Rory's coaching around my overwhelm and guilt for not having done any follow up yet from the BlogHer conference I attended TWO WEEKS ago. One of the keys is to know what you want out of the event and focus on that priority, not all the other info coming at you. Then, review your material and take action on the stuff that supports that goal.

If you have questions or comments about this show, please use the comment link below.

Show Notes: Brian Clark on the Secret of Effective Blog Writing

Listen to The Secret of Effective Business Blog Writing

The Secret of Effective Business Blog Writing

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Brian Clark, www.copyblogger.com

During today's show, we're talking about the importance of blog writing and how effective writing can grow your business. We're speaking with the leading online expert on writing for your blog, Brian Clark of Copyblogger.com

Download the transcript of our interview with Brian Clark.

From Class to Cash: getting the most of business and marketing events

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Rory Cohen, co-founder Entelekey, Inc.

August 9, 2007, 3:00 p.m. PT (6 p.m. ET)

Only 5-20% of people who attend business-related educational events will ever implement or take advantage of what they learn.  If you spend money on bootcamps, workshops and conferences that promise you business results, you better be sure that you are, or learn to become, an implementer. Learn what stops you from taking action and how you can prepare to get the most out of your educational investments. The Blog Squad interviews Rory Cohen, co-founder Entelekey, Inc.

Use this link to listen live on the air at 6:00 p.m. ET on August 9.

Cold Calling Doesn't Have To Be So Hard

Terminate Telephone Terror Today
(31:52 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Wendy Weiss, author of Cold Calling for Women, Opening Doors & Closing Sales

Better late than never, right? Just returned from the BlogHer conference and then a short vacation in Toronto so I'm behind in getting the audio posted for our great interview with Wendy Weiss, the Cold Calling Queen.

If you feel uncomfortable picking up the phone and making connections with people you don't know but you know they are legitimate prospects for your business, then listen to this interview. Wendy Weiss demystifies the process of cold calling.

If you have questions or comments about this show, please use the comment link below.