Blogging and Beyond

Show Notes: David Meerman Scott on The New Rules of Marketing and PR

Listen to The New Rules of Marketing & PR

Transcript from show...

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell and profit. For the next 30 minutes, we're bringing you the best expert information on how to use the Internet to build your business. And during our show today, we're talking about "The New Rules of Marketing and PR" and how you can use them to grow your business. We're speaking with author David Meerman Scott of Web Ink Now. Is that the right way you would say it?

David Meerman Scott:  That's my blog, Web Ink Now.

Blog Squad Poll: What is your blogging challenge?

If you blog for your business, we want to hear from you.  The Blog Squad has a new poll to find out your biggest challenges around blogging for your business.

Please take a few moments to complete the poll so we can find out your blogging challenges and know what information you want to learn more about.  Thanks!

Show Notes: Allen Voivod on Content Management

Better late than never...

Listen to Content, Content, Content: Why Having a Content Plan is as Important as a Business Plan

Transcript from the show...

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to attract, sell, and profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business. During our show today, we're talking with Allen Voivod. I hope I'm pronouncing that right.

Allen Voivod:  Yep.

Denise:  Allen Voivod of Epiphanies Inc. will talk about developing a content plan to grow your business.

Telephone Terror, Phone Phobia...are you afraid of using the phone?

Terminate Telephone Terror Today
July 26, 2007, 3:00 p.m. PT (6 p.m. ET)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Wendy Weiss, author of Cold Calling for Women, Opening Doors & Closing Sales

Email is losing its effectiveness as a means to get leads. Smart business professionals are now going back to the telephone to get leads, get appointments, and grow business. But many savvy people admit to having telephone terror and don't know how to cold call effectively. Learn how to open doors and close sales using effective telephone strategies and turn your calls into cash.

The Blog Squad interviews Wendy Weiss, the "Queen of Cold Calling" and author of Cold Calling for Women, Opening Doors & Closing Sales.

Use this link to listen live on the air at 6:00 p.m. ET on July 26.

Multimedia is the way to attract more clients

Internet Audio & Video for the Rest of Us
(33:15 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Mike Stewart, www.InternetAudioGuy.com

Mike Stewart shared his enthusiasm and passion about multimedia blogging with the Blogging and Beyond audience. In his opinion, having a blog and using text, audio and video is the fastest way to build an audience in a niche.  You can also convey more information fast about who you are, what you do and how you serve clients.

Video doesn't have to be totally professional. Audiences are very forgiving as long as the content has value. Check out the Flip Video Camcorder for a one button, super simple way to record and post video to the web.

If you have questions or comments about this show, please use the comment link below.

Internet Audio & Video for the Rest of Us

"Internet Audio & Video for the Rest of Us"

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Mike Stewart, www.InternetAudioGuy.com

July 19th, 2007, 3:00 p.m. PT (6 p.m. ET)

Audio and video has become relatively simple to record and edit for the non-techy businessperson. Clips are easy to upload to websites and blogs giving you the ability to showcase your expertise and products. Learn how to create powerful connections with your site visitors with audio/visual marketing and sales tools that anyone can master. The Blog Squad interviews Mike Stewart, www.InternetAudioGuy.com .

Use this link to listen live on the air at 6:00 p.m. ET on July 19.

YouTube: There's no end to what you can do for your business

"YouTube for Business: How You Can Profit"

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Michael Miller, author of YouTube 4 You
(29:55 min)

This week we spoke with Michael Miller, a popular writer and commentator on technology topics, about YouTube. What really hit home is how easy it can be to add video to your site. Depending on the level of quality you want, it can be as simple as recording your message or product demo with a web cam, uploading it to YouTube, then posting a link on your blog or website.  Even I can do that!

Hosting video files can take a lot of bandwidth, but using a free service like YouTube helps you offset that cost. Plus if you have a PC with Windows, then you have Windows Movie Maker software which really is as simple as cut and paste for editing.

Make sure your videos are informative AND entertaining in order to drive word of mouth.

If you have questions or comments about this show, please use the comment link below.

YouTube for Business: How You Can Profit

"YouTube for Business: How You Can Profit"

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Michael Miller, author of YouTube 4 You

July 12, 2007, 3:00 p.m. PT (6 p.m. ET)

YouTube isn't for teenagers and wannabe rock bands anymore. Like MySpace and SecondLife, businesses are getting into the act. How can you use YouTube and videos to attract attention, attract new clients, and grow business no matter what your profession or niche? The Blog Squad interviews technology author Michael Miller from www.molehillgroup.com, author of YouTube 4 You.

Use this link to listen live on the air at 6:00 p.m. ET on July 12.

P.S. Check out The Blog Squad's videos on YouTube!

Public Speaking with Confidence

Speak Confidently to Attract Clients and Business Opportunities

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Dr. Larina Kase, co-author of The Confident Speaker

Dr. Larina Kase, a business psychologist, professional speaker and author of six books, shared great tips and strategies for anyone who feels that speaking could help boost their business -- and for most professionals it will. 

If the thought of public speaking makes you feel anxious, Kase stresses that you just need to be you, not Tony Robbins! The four key components of being a confident speaker are:

1. Competence - know your subject matter well
2. Positive self-esteem
3. Positive esteem in the eyes of others
4. Willingness to push yourself and have faith everything will be OK

Dr. Kase shared great tips for connecting with your audience and dispelled some common myths about public speaking.

If you have questions or comments about this show, please use the comment link below.

Speak Confidently to Attract Clients and Business Opportunities

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Dr. Larina Kase, www.TheMindsetofSuccess.com

July 5, 2007, 3:00 p.m. PT (6 p.m. ET)

"Speak Confidently to Attract Clients and Business Opportunities"

The keys for success lie in your ability to communicate confidently and persuade others of your ideas. Yet speaking before groups frequently cripples otherwise competent professionals. Now there is scientific evidence that reveals the secrets behind the psychology of confidence. You can learn to speak confidently, master presentation skills and conquer fear and anxiety.  The result? Attract more prospects, clients and opportunities.

The Blog Squad interviews business psychologist Dr. Larina Kase, co-author of the New York Times bestselling book, The Confident Speaker.

Use this link to listen live on the air at 6:00 p.m. ET on July 5.