Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: William Arruda, of Reach Communications
June 28, 2007, 3:00 p.m. PT (6 p.m. ET)
What's YOUR Online Identity?
Do you know how others view you online? Do you know what prospects find when they "google" you?. Whether you are a solo professional or own a company, it's important to take charge of your online identity to ensure you have a positive personal brand.
In this episode of Blogging and Beyond, we interview personal branding expert William Arruda, of Reach Communications and co-author of Career Distinction: Stand Out by Building Your Brand. Tune in as we explore about the do's and don'ts of creating an online identity that works in your favor.
Use this link to listen live on the air at 6:00 p.m. ET on June 28.

I think it comes down to who you are and what you are trying to accomplish. The online media comes afterword.
Posted by: Dan Schawbel | June 25, 2007 at 08:18 AM