The Secret of Effective Business Blog Writing...

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Brian Clark, www.copyblogger.com 
June 21, 2007, 3:00 p.m. PT (6 p.m. ET)

The Secret of Effective Business Blog Writing...

...think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, education and a demonstration of benefit and value.

In an overly crowded marketplace, a well written blog allows you to catch people's attention, and capitalize on that attention by building trust, sales and profits. Brian Clark, of Copyblogger.com fame, shares the art and science of effective business blog writing.

Brian Clark is an Internet marketing strategist, content developer, entrepreneur, and recovering attorney. In addition to building three successful offline businesses using online marketing techniques, he has sold scores of products and services online via joint venture and affiliate arrangements. You can read his popular blog at www.copyblogger.com.

Use this link to listen live on the air at 6:00 p.m. ET on June 21.