Blogging and Beyond

Do you have a positive online identity?

What's YOUR Online Identity?

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: William Arruda, of Reach Communications and co-author of Career Distinction: Stand Out by Building Your Brand

Little did we know when we invited personal branding guru William Arruda to be our guest on Blogging and Beyond, that he was going to stress the importance for every professional to have a blog in order to manage their personal brand online. We couldn't agree more!

The key to managing your online identity is first knowing what it is. As Arruda said, "You are your Google results."  Go to www.google.com and enter your name in quotes, i.e., "Denise Wakeman" and see what results you get. How many results? Are they relevant? Is it clear who you are, as a professional?

Keep in mind that EVERYONE checks everyone else out on Google.  87% of recruiters "google" job candidates and 35% are rejected based solely on the Google results. What do your prospects find when they "google" you? And, do you have a blog yet? It's the best way to manage your online brand.

If you have questions or comments about this show, please use the comment link below.

What's YOUR Online Identity?

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: William Arruda, of Reach Communications

June 28, 2007, 3:00 p.m. PT (6 p.m. ET)

What's YOUR Online Identity?

Do you know how others view you online? Do you know what prospects find when they "google" you?. Whether you are a solo professional or own a company, it's important to take charge of your online identity to ensure you have a positive personal brand.

In this episode of Blogging and Beyond, we interview personal branding expert William Arruda, of Reach Communications and co-author of Career Distinction: Stand Out by Building Your Brand. Tune in as we explore about the do's and don'ts of creating an online identity that works in your favor.

Use this link to listen live on the air at 6:00 p.m. ET on June 28.

Michael Stelzner on White Papers: Show Notes

Listen to White Papers: The Ultimate Lead Generator

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to Blogging and Beyond, How to Use the Internet to Attract, Sell, and Profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business. During our show today, we're talking with Michael A. Stelzner about white papers and how you can use them to grow your business.

Patsi:  That's right, Denise. And I can hardly wait to hear Michael's tips for writing white papers as lead generators. I've been on several teleseminars with Mike and each time I learn something new.

Denise:  OK, why don't you go ahead and introduce Mike?

Patsi:  Absolutely. Michael A. Stelzner is a leading authority on writing and marketing white papers. He's written hundreds of white papers for many of the world's most recognized companies including Microsoft, FedEx, Motorola, Monster, Hewlett Packard, and SAD. Michael is the author of the best selling book "Writing White Papers: How to Capture Readers and Keep Them Engaged."

The Secret...

The Secret of Effective Business Blog Writing

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Brian Clark, www.copyblogger.com 

Want to know the secret of writing a good blog that attracts a large audience? Brian Clark spilled the beans and secrets of his blogging success...share valuable content with a unique perspective. He should know what works, Brian has built an audience of nearly 20,000 subscribers in less than 2 years for Copyblogger.com.  If you missed the live interview, you're in luck. Make sure you listen to the show now.

If you have questions or comments about this show, please use the comment link below.

The Secret of Effective Business Blog Writing...

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Brian Clark, www.copyblogger.com 
June 21, 2007, 3:00 p.m. PT (6 p.m. ET)

The Secret of Effective Business Blog Writing...

...think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, education and a demonstration of benefit and value.

In an overly crowded marketplace, a well written blog allows you to catch people's attention, and capitalize on that attention by building trust, sales and profits. Brian Clark, of Copyblogger.com fame, shares the art and science of effective business blog writing.

Brian Clark is an Internet marketing strategist, content developer, entrepreneur, and recovering attorney. In addition to building three successful offline businesses using online marketing techniques, he has sold scores of products and services online via joint venture and affiliate arrangements. You can read his popular blog at www.copyblogger.com.

Use this link to listen live on the air at 6:00 p.m. ET on June 21.

You Are What You Publish: Audio

"New Rules of Marketing and PR"
(32:51 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: David Meerman Scott, www.WebInkNow.com.

David Meerman Scott is a model to be studied. When Scott wrote his recently published book The New Rules of Marketing & PR, he knew he better follow the "new rules" if he wanted to retain the immense credibility he already has as a marketing thought leader.

In our interview with David on Blogging and Beyond, he shared with listeners how he has personally generated over 2000 sales on Amazon.com in less than two weeks since the book was published. One tactic he is using is to post multiple (20 so far) news releases on PRWeb.com, about the book using different angles and quotes. This is a tactic the Eisenberg brothers used when they published their best-selling marketing book Waiting for Your Cat to Bark.  They posted one release per day for 90 days leading to the launch of the book.

Along with enlisting the support of bloggers with great success, the news release tactic is just one of the "new rules" that Scott is tapping to make his book a best seller.  This is an interview worth paying attention to.

If you have questions or comments about this show, please use the comment link below.

Business Branding for the Little Guy: Show Notes

Denise Wakeman:  Hi, this is Denise Wakeman of the Blog Squad.

Patsi Krakoff:  And this is Patsi Krakoff.

Denise:  And you're listening to "Blogging and Beyond," the show about how to leverage the Internet to Attract, Sell and Profit. For the next 30 minutes, we're going to bring you the best expert information on how to use the Internet to build your business. During our show today, we're talking about personal branding and branding to grow your business. We're speaking with Liz Goodgold about the importance of branding for solo business owners, authors, and speakers.

Patsi:  That's right, Denise. And I can hardly wait to hear what Liz has to say about this topic of branding. You know, I met Liz on the tennis courts and I know what a powerful forehand she has.

Patsi:  So, I'm just now getting to know her professionally and I have a feeling she's very powerful there too.

Denise:  Well, that's my sense from reading her stuff, so why don't you go ahead and introduce Liz.

Patsi:  Absolutely. Liz Goodgold is CEO of the Nuancing Group, a brand consulting firm that helps both consumer and business to business companies understand the nuances of naming and branding. For two years, Liz was the branding columnist for Entrepreneur Magazine and is now a contributing editor.

Liz is best known as the creator of the DUH! Marketing Awards. Each month she highlights a major marketing snafu, and shares her insights on the valuable lessons to be learned. She then counterpoints with a how to do it right marketing effort that earns praise and a Ta Da! Award.

Patsi:  Liz is the author of "Duh Marketing: 99 Monstrous Missteps That You Can Use To Learn, Laugh, and Grow Your Business." And Liz shares her "Lizdom" in her book that has indeed made her a media darling. Welcome, Liz.

Liz Goodgold:  Nice to be here. Thanks for inviting me.

New Rules of Marketing and PR

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: David Meerman Scott, www.WebInkNow.com.

Thursday, June 14th 2007, 3:00 p.m. PT (6 p.m. ET) 

"New Rules of Marketing and PR"

On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader and strategist David Meerman Scott, author of The New Rules of Marketing & PR. You'll learn why you need to change your marketing to deliver compelling content at the moment your audience needs it and in a form they appreciate.

Use this link to listen live on the air at 6:00 p.m. ET on June 14.

The Blog Squad Wants Your Story

Search is Open for Business Blogging Stories

(San Diego, CA) June 8, 2007 - The Blog Squad™ is looking for business blogging stories. The expert blogging team, Patsi Krakoff, Psy. D., and Denise Wakeman, is researching how blogs have affected small and independent service businesses and the professionals who write on blogs.

"We'd like to know how writing on a business blog has affected professionals and businesses. In some cases, we've heard of amazing successes, but we're learning about negative impact as well," announced Denise Wakeman, Internet marketing specialist.

Bloggers are encouraged to submit their stories on the Build a Better Blog site and use these questions as a guide:

Continue reading press release here.

Content Plans Can Boost Your Business

Content, Content, Content: Why Having a Content Plan is as Important as a Business Plan
(34:28 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Allen Voivod aka The Content  Lover, www.EpiphaniesInc.com

Our guest, Allen Voivod, discussed why every business should have a content plan and all the various forms your content can take: blog posts, podcasts, video, press releases, articles, white papers, reports...the list goes on.

But why do you need a content plan?  Listen to the show and find out!

If you have questions or comments about this show, please use the comment link below.