Do you have a positive online identity?

What's YOUR Online Identity?

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: William Arruda, of Reach Communications and co-author of Career Distinction: Stand Out by Building Your Brand

Little did we know when we invited personal branding guru William Arruda to be our guest on Blogging and Beyond, that he was going to stress the importance for every professional to have a blog in order to manage their personal brand online. We couldn't agree more!

The key to managing your online identity is first knowing what it is. As Arruda said, "You are your Google results."  Go to www.google.com and enter your name in quotes, i.e., "Denise Wakeman" and see what results you get. How many results? Are they relevant? Is it clear who you are, as a professional?

Keep in mind that EVERYONE checks everyone else out on Google.  87% of recruiters "google" job candidates and 35% are rejected based solely on the Google results. What do your prospects find when they "google" you? And, do you have a blog yet? It's the best way to manage your online brand.

If you have questions or comments about this show, please use the comment link below.

Comments

[Dorothea Stuart]

I agree - blogging is a great way to express your personal brand,to become visible online and broaden your network. Face-to-face networking is great but there is only so much you can fit into a busy week. Blogging allows you to keep in touch with a large number of people. They get to know you if you use your own voice and brand.

[Dan Schawbel]

I've been talking about this for quite some time now too. The most important thing is to have yourdomain.com as the top result.