Articles on Steroids: Why You Need a White Paper

White Papers: The Ultimate Lead Generator
(34:31 min)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Michael A. Stelzner, White Paper Source and author of "Writing White Papers: How to Capture Readers and Keep Them Engaged

Michael Stelzner really delivered on this week's show. He started off by defining white papers and why most businesses can should have one.  Essentially, a white paper is a cross between an article and a brochure, they are sponsored by a company and are typically 6 to 12 pages. 

White papers are most effective in the Business to Business space, but they can also work in the business to consumer space, as long as you call it a "special report" or a "guide."

The reason businesses (including coaches and consultants) use white papers is to 1) generate leads, 2) for sales support (a document to assist with the sales process) and 3) to educate and inform.

There's a lot of good info in this interview including resources for learning more about how to write and market your business with a white paper.

We have a post outlining what a white paper is and join our teleseminar on June 6 with Michael Stelzner on how to create white papers to generate leads!

Comments

[Karey]

Hi Patsy and Denise,
I enjoyed the interview with Michael Stetzner. Thanks. Because of you two, I'm learning about things I've never heard of! White papers? Being good for business? Who would have thought....
Have a great day. Regards, Karey