Business Branding for the Little Guys
Blogging and Beyond with The Blog Squad, Patsi Krakoff and Denise Wakeman with guest expert Liz Goodgold of DuhMarketing.com and author of DUH! Marketing: 99 Monstrous Missteps You Can Use To Learn, Laugh and Grow Your Business.
(31:23 min)
We got a lot of great insights from Liz Goodgold, about how us solo professionals, authors, consultants, speakers, and coaches, can brand ourselves and our businesses so they are as memorable as the "big guys."
Liz emphasized the importance of standing out from the "plain vanilla" crowd; take bold steps and do things differently than the way they've always been done. We spent the last 5-7 minutes talking about business tag lines and the differences in the way men and women brand themselves.
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