Blogging and Beyond: Writing for the Web is an Art and Science

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February 22, 2007

Writing for the Web is an Art and Science

Blogging and Beyond: Episode 7
Writing for the Web
Note: our guest expert Brian Clark was ill. You can visit his excellent copywriting blog at Copyblogger.com
Patsi Krakoff stepped in to deliver an interivew about copywriting on the web.

Subscribe to the podcast on iTunes!

Patsi discussed the differences between writing for he web, why blogs are a perfect prelude to sales copy, the psychological triggers for buying, and the elements of persuasive copy. In the second half of the show we did a mini site review of the copy on Erik Feder's sales page at wheretofindparking.com.

Posted by Denise Wakeman, The Blog Squad in Blogging & Beyond Audio | Permalink

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Comments

Hi there, I just wanted to let you know that I found the interview extremely helpful. I've been blogging for a few months now (www.digitaldesigncottage.com/blog.html), whilst putting together a membership site where I will offer a Photoshop course. I'm just about ready to launch the course but I think my sales pitch is fairly rubbish. I'm going to re-write it based on your tips. Thanks again, Jennifer

Posted by: Jennifer Farley | February 27, 2007 at 12:47 AM

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