Blogging and Beyond

Blogging and Beyond: Do You Really Need a Blog for Your Business?

If you have a question you would like us to ask Dave, please submit it here.

We'll also be working with Ideal Client Erik Feder on his blog which you can find here.

Dave Taylor Speaks...and we listen!

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
Guest:  Dave Taylor of AskDaveTaylor.com
February 1, 2007
8:00 a.m. PT (11 a.m. ET)

"The REAL Reason You Need a Blog for Your Business!"

Why You Really Need a Blog: The world of business has changed in the last decade and success is no longer guaranteed through a large marketing and advertising budget. Instead, we're moving into an era that will be characterized by survival of the most findable. That has profound implications on how you do business, far beyond just simple Search Engine Optimization (SEO). Industry expert and best-selling author Dave Taylor reveals how to grow your business by boosting your "Findability Factor". In the second half, The Blog Squad coaches Ideal Client Erik Feder on how to optimize his blog.

If you have questions for Dave or The Blog Squad, please submit them in the comments below and we'll do our best to answer them on the show.

Blogging and Beyond: Blogging IS It! How to Build a Better Blog for Your Business

Blogging and Beyond: Episode 3
Blogging IS It! How to Build a Better Blog for Your Business

Links and sites referenced in the show:

TypePad Blogs - Get a 30 Day Free Trial!
Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog (ebook - coupon for 90 day Typepad trial is included with ebook purchase)
Quick Start Guide to Setting Up Your Blog (free!)
Where to Find Parking (Erik Feder's website)

All about Business Blogging on Blogging and Beyond

If you have questions you'd like us to answer on the show, please submit them on the post below.

Blogging IS IT! How to Build a Better Blog for Your Business

Next up on Blogging and Beyond...January 25

Blogging IS IT! How to Build a Better Blog for Your Business

Join The Blog Squad, Patsi Krakoff and Denise Wakeman, as they give you a boost into the blogosphere and tell you everything you've always wanted to know about why your business should use a blog. Businesses that blog are found more easily on the Web, turn customers into raving fans, and harness the power of relationship marketing. Find out how starting a blog for your business can mean a huge increase in your Internet traffic and revenues. In the last segment of the show, The Blog Squad will coach Ideal Client Erik Feder with the creation of his own blog.

Please submit your questions about business blogging by clicking on the comments link below.  We'll do our best to address them during the show.

Blogging & Beyond: The Best Darn Marketing System on the Planet!

Blogging and Beyond: Episode 2
The Best Darn Marketing System on the Planet
Guest:  Tom Antion

Links to sites referenced in the show:

Free ebook on how to pick a shopping cart system
KickStartCart - database marketing system
Tom Antion
Wheretofindparking.com - site of our Ideal Client, Erik Feder

BONUS: free eTraining on how to set up KickStartCart (send an email to trigger the eTraining course)

22 Questions to Ask When Purchasing a Shopping Cart

As discussed on the show today with Tom Antion, you can get a free ebook on everything you need to know about shopping cart and database marketing systems.  You can get the info at our BizTips blog.

You can learn more about KickStartCart here.

Blogging & Beyond Features Tom Antion

Press Releases and Why You Should Be Using Them

Erik, Mr. Ideal Client, has a unique business that has a lot of appeal to journalists. But even if you don't have a product or service with that kind of universal appeal, you should be writing up Press Releases and posting them on one of the many press release services, such as www.PRWeb.com.

This is one of the many Internet marketing topics we will cover on the radio show. Joan Stewart, a.k.a. The Publicity Hound, will be our guest speaker on this topic soon.

This is an example of what we mean by our title "Blogging and Beyond"...

Today Show Appearance Postponed

In our previous post we announced that Erik Feder, our Ideal Client, was going to be on the Today Show on Jan. 16 to talk about his site Wheretofindparking.com.  Unfortunately, that appearance has been postponed.  But...he's managed to get a heck of a lot of other PR in the last two days.  Here's a note he sent to us:

As these things go, The Today Show has postponed my appearance. They say that they definitely want to a segment with me in the future. It's unfortunate, but not at all unheard of in the TV world.

On the brighter side, the article in The NY Daily News did run yesterday and because of that I got calls from Fox-TV News and CBS-AM Radio News. I ran into the city and Fox shot the interview which ran on the 6pm & 10pm nightly news. I did the CBS interview by phone and that ran hourly from 6pm-4am last night as well. Response has been really good. I'll also be shooting a segment with the Ch.11 morning news next week.

I think we should do an interview with Erik about how to get publicity!