Blogging IS IT! How to Build a Better Blog for Your Business

Next up on Blogging and Beyond...January 25

Blogging IS IT! How to Build a Better Blog for Your Business

Join The Blog Squad, Patsi Krakoff and Denise Wakeman, as they give you a boost into the blogosphere and tell you everything you've always wanted to know about why your business should use a blog. Businesses that blog are found more easily on the Web, turn customers into raving fans, and harness the power of relationship marketing. Find out how starting a blog for your business can mean a huge increase in your Internet traffic and revenues. In the last segment of the show, The Blog Squad will coach Ideal Client Erik Feder with the creation of his own blog.

Please submit your questions about business blogging by clicking on the comments link below.  We'll do our best to address them during the show.

Comments

[Denise aka The Blog Squad]

Adam, good question. If your blog is linked to your website and vice versa, that is one way you will increase traffic to your site. When you use your blog to educate and inform people about your products and link to your site, then the ranking of your blog drives traffic to your blog and your blog will drive people to your site. That's certainly how it has worked for us and many others.

[Adam]

I have a question about blogging. My website where I do my selling is www.junobaby.com. But my blog site is www.junobaby.typepad.com. If I update my blog regularly, that may help my blog for search, but not my actual e-commerce site. I'd be interested in hearing how you reconcile that?

[Denise aka The Blog Squad]

Here's a link to a tutorial on how to redirect, or map, your domain on TypePad:

http://www.buildabetterblog.com/2006/05/typepad_domain_.html

[Lynn Melville]

I just finished reading your Quick-Start Guide to Setting Up a Blog for your Business. Thank you.

I'm confused re registering my blog name as a domain name. I don't understand the process of redirecting the new domain URL to my blog URL.